Classic Juice Co: Nourishing Community
Classic Juice Co. is a hub of wellness, sustainability, and community empowerment. Classic Juice Co. has built a loyal following by making clean, healthy living accessible. Through its handcrafted cold-pressed juices, wellness cleanses, and nutrient-packed superfoods, the company champions a circular, community-based economy where every sip supports environmental stewardship and social equity.
Redefining Health and Accessibility
Founded on the belief that health should be both enjoyable and attainable, Classic Juice Co. has created a space where nutritious juices can be an everyday choice. The company offers over fifty rotating juice blends, personalized cleanses, and superfood products—each made without preservatives or refined sugars. Whether through their retail location, pop-up events, or corporate catering services, Classic Juice Co. helps people make healthier choices that fit into busy lives.
Their mission is clear: to make the benefits of raw, cold-pressed juice as accessible as a morning coffee. The team envisions becoming “the Starbucks of Juice”, making the health benefits of raw juice as accessible as a cup of coffee.
Classic Juice Co. has embedded environmental responsibility into every part of its operation. By purchasing cosmetically imperfect produce that would otherwise go to waste, the company reduces food waste and supports local farmers. Since 2019, they’ve upcycled more than 150,000 pounds of fruit and vegetable byproducts into compost and new upcycled products, such as ginger beer, herbal teas, fruit syrups, and compotes.
All juices are bottled in recyclable PET plastic, and the business continually invests in innovations that lower its carbon footprint. In the coming year, Classic Juice Co. plans to expand its Ugly Produce Initiative, transforming even more surplus produce into value-added products while educating customers about the environmental benefits of reducing waste.
Empowering People Through Work and Opportunity
As a Black-owned and women-led business, Classic Juice Co. is a social enterprise rooted in inclusion. Classic Juice Co. is committed to empowering its team and uplifting the community it serves. The business employs a diverse team—67% women and youth—and pays all employees a living wage with benefits and professional development opportunities. Team members receive training in food safety, logistics, event coordination, and leadership, equipping them for long-term success both within and beyond the company.
The company’s growth also creates opportunities for mentorship and meaningful work for people facing barriers to employment. Classic Juice Co. actively supports youth skill-building through internships in marketing, design, and operations, helping the next generation gain hands-on experience in sustainable food entrepreneurship.
Scaling for Impact
With support from the Fair Finance Fund, Classic Juice Co. is investing in the infrastructure, tools, and people it needs to grow sustainably. Financing will help the company expand its production capacity by installing new juicing, filling, and refrigeration equipment, enabling higher output, improved efficiency, and reduced waste.
The loan will also support the launch of Classic Juice Co.’s subscription service, offering convenient, recurring delivery options for customers across Southern Ontario. Funds will help the business strengthen its e-commerce platform, develop branded insulated packaging for shipments, and scale its marketing strategy to reach new audiences.
As part of its expansion, Classic Juice Co. is also growing its team, hiring additional production, retail, and marketing staff while providing leadership development and training opportunities for existing employees.
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Classic Juice Co. embodies the kind of entrepreneurship the Fair Finance Fund is proud to support—one that aligns business growth with community well-being and environmental sustainability. Their innovative approach to circular production, commitment to inclusivity, and dedication to ethical business practices set a powerful example for the local food and beverage industry.
Through strategic growth, Classic Juice Co. is scaling its operations while redefining what it means to run a socially responsible and environmentally conscious business. By supporting them, the Fair Finance Fund is helping build a healthier, more equitable food system—one bottle of juice at a time.
