Developing a Pricing Strategy
Pricing has a direct impact on the sales and profits of your social enterprise. Creating an effective pricing strategy helps sell your products and increases your profitability in the long term.
Resources
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Use the Pricing Strategy Worksheet to help you create an effective pricing strategy that works for you. By using this worksheet, it will help you:
1. Understand your customers
2. Understand your costs
3. Understand how to sell your products to customers
4. Make your product accessible to the right customers
Expert Conversations
Hear from expert Peggy Baillie as she shares her business and sub-sector experience putting her own profitable pricing strategy to work with her enterprise, Three Forks Farm in Northern Ontario.
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Peggy Baillie is co-owner of Three Forks Farms, a certified organic vegetable, chicken and seed farm on Manitoulin Island. She is also owner of Collective Harvest Consulting, working with food and agriculture businesses and organizations on business mentorship, planning and development. Peggy has worked in the local food sector for over 15 years, learning best practices in production and marketing of local foods, as well as business management that have help her business and many others be more financially successful.