Gathering the Right Information to Reach Your Best Customers
Market research can seem daunting, but it can be quite simple. Learn how to gather the right information about your target audience, markets and products to reach customers who fit your business.
Resources
Expert Conversations
Hear from social educator Gigi Hoang, Brand & Marketing Coach and social entrepreneur Justin Abbiss, Dundurn Market, Ottawa Market and Strathcona Market, as they share their experiences, expertise, tools, and resources to align your money with your values.
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Gigi is a Brand Coach for Visionaries. Her experiences in corporate, community, and entrepreneurship shaped her unique approach in developing marketing & brand action plans that are impactful and result-oriented. Gigi's passion and ability to connect with people allow her to create strategies that win the hearts and minds of your audience.
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Justin is the co-founder of Dundurn Market. A highly motivated entrepreneur who is focused on the triple bottom line, and building a socially conscious, community minded business. He is passionate about partnering with like minded food entrepreneurs and farmers and believes there is no better way to build a thriving local food economy.