Creating an Online Marketing Framework for the Force of Good
Marketing can be used to achieve your business goals and be a force of good in society. Learn how to build an effective online marketing framework to influence and drive awareness.
Resources
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A pathway to successfully marketing your products and services.
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“The 5 stages of strategic digital marketing planning include plan, reach, act, convert and engage. In this section, we will summarise the key success factors for each stage of your digital marketing strategy, with examples, integrated across the Smart Insights RACE Framework.”
Source: Smart Insights
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“Digital is a continuous innovation. There will be a lot of changes in a blink of an eye: unimaginable technologies and digital are major drivers of strategic decisions, goals, investments and business success. The billion-dollar question is: how do we stay relevant? How can we capitalize on digital to meet — if not exceed — our business objectives?"
Expert Conversations
Hear from social educator Ran Goel of Fresh City Farms and social entrepreneur Kevin Black of Lee & Maria's as they share their experiences, expertise, tools, and resources to create an online marketing framework for the force of good.
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A former Wall Street investment lawyer on a mission to build a better world through food, Ran Goel founded Fresh City Farms in 2011. From an urban farm to a widespread delivery business and eight organic grocery stores, Ran is passionate about connecting people directly to the source of their food, and is a driving force for using better food practises to create stronger communities and healthier environments.
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Kevin Black is the Vice President of Business Development at Lee & Maria’s and is responsible for the marketing, web development and social media strategy at the family farm. Before working in marketing and web development, Kevin was an award-winning broadcast journalist, working in radio and television news for over a decade. Kevin helped launch the farm’s subscription box program eight years ago and implemented a new online ordering platform during the height of COVID. His wife, Kathy, also works at Lee & Maria’s and their two young children can often be found in the tomato fields or helping customers in the on-farm market.