Crafting Your Social Media Strategy for Social Purpose
Social media is a great tool to reach, build connections and engage with customers. By incorporating your business' social purpose into your social media strategy, you can help spread awareness, educate and inspire others to focus on being a positive force in society.
Resources
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Set your social media goals to create a roadmap for your social media strategy.
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Here are five ways to start thinking about your social purpose and how to integrate it with your social media plan.
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“In order to gain customer trust, establish expertise, and meet potential customers, every business needs to have a social media presence. It’s simply not enough to have social media sites up for your business; without a clear strategy for social media use, your business will struggle to get the customer engagement levels and increased sales you’re looking for.“
Source: Hootsuite
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“First, the purpose company has an enduring core reason for being. It is clear and consistent about why its business exists, what it stands for and what it is about – beyond what it makes, does or sells.”
Source: Social Purpose Institute
Expert Conversations
Hear from social educator Jillisa Brown, Director of Community Engagement at SETSI, and Cheyenne Sundance, Owner & Manager of Sundance Harvest as they share their experiences, expertise, tools, and resources to craft your social media strategy for social purpose.
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Born in Toronto, Jillisa identifies as an Afro-Jamaican-Canadian global leader. Growing up, she experienced life through the lens of a quiet individual filled with power. When Jillisa became a teenage mother, many people told her that a successful future was impossible. However, due to her resilience, Jillisa knew that the opposite was true! In 2014, Jillisa embarked on a journey to confidence. Once she mastered it, Jillisa began to understand that her life’s purpose is to support others in their personal and professional confidence-building process. Now as a Certified Confidence Coach, Jillisa Brown assists leaders across the globe in countries like Ghana, Germany, and Jamaica in exuding confidence on a daily basis. In 2019 she was invited to Australia and Egypt to participate in youth conferences and continues to do great work with community engagement and personal development support as Director of Community Engagement at SETSI. As CEO and Co-Founder of House of Nine, Jillisa has created an environment where Black women gather for self-mastery and sisterhood via a mobile application available in 175 countries around the world.
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Cheyenne Sundance is the owner and manager of Sundance Harvest, a year-round urban farm in Toronto, ON that's rooted in food justice and eradicating systemic racism in the food system. . Sundance Harvest grows a variety of produce and runs a free educational program called Growing in the Margins for low-income youth who are a part of a marginalized group (BIPOC, LGBTQ2S+ and youth with disabilities). As a organic farmer, Cheyenne has worked in both rural and urban settings where she tended to fields of vegetables, fruit forests and livestock. Her farming has always been with a social justice framework since being able to grow your own food is the foundation of independence. She is a food justice educator with experience working in community organizing and political resistance movements.