Building a Relationship With Your Brand and Beliefs
Branding is all about relationships and building a positive perception of your business. Learn how you can start embracing your beliefs and values to develop meaningful connections with your customers.
Resources
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Branding is all about relationships. Here is how you can start embracing your beliefs and values to develop meaningful connections with your customers.
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“To be a successful creator you don’t need millions. You don’t need millions of dollars or millions of customers, millions of clients or millions of fans. To make a living as a craftsperson, photographer, musician, designer, author, animator, app maker, entrepreneur, or inventor you need only thousands of true fans.”
Source: Kevin Kelly
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“As a serial entrepreneur, I know firsthand how important it is to connect with customers. Building relationships is key to learning your customers’ needs. And, you may gain more returning customers, referrals and net income in the process.”
Source: Entrepreneur
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“In our experience, the following are invaluable elements of belief-based branding—regardless of the size of your company, brand or budget.”
Source: Hanson Dodge
Expert Conversations
Hear from social educator Anahita Belanger of Vetta Nordic Spa (Food & Beverage) and social entrepreneur Doug Appeldoorn of People's Pint Brewing Co. as they share their experiences, expertise, tools, and resources to build a relationship with your brand and beliefs.
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Anahita leads Food and Beverage at Vetta Nordic Spa, and pasture raises heritage hogs, broilers, and laying hens as well as mixed vegetables on her certified organic farm. She offers business development support and enjoys working with small and medium-sized local food entrepreneurs to launch food products and services. Anahita specializes in direct to consumer and packaged goods sales, marketing, and business planning.
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Doug Appeldoorn is the Co-Owner of People's Pint Brewing Company, a brewery he co-founded with Peter Caira, in Toronto's west end Junction neighbourhood. The Brewery began with its roots firmly in the homebrewing community and continues to welcome both amateurs and professionals alike to brew collaborative beers.
Doug is active in the craft beer community as a Prud'homme Instructor and Master Beer Sommelier and continues to have a passion for beer education. He is also personally dedicated to issues that matter like climate change, social justice and supporting local businesses, Doug is a proud member of his community.
His personal conviction extends to the brewery itself and has been dedicated to promoting inclusiveness and equality. As a vocal supporter of Black Lives Matter, Women's Organizations and the LGBTQ2 Community, we believe all are welcome in the craft beer community. They also believe in supporting our local community by raising money for a number of causes including, area schools, the OSPCA, Sunnybrook Hospital and our local food bank, The Stop.